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My good friend and colleague Kelly Goto has published her slide deck for a presentation she held last week in London. It is one of the best decks I have seen recently.

The description reads:

Addiction or devotion? The complexity of our relationships between connected experiences, devices and people is increasing. Design ethnographer Kelly Goto presents underlying emotional indicators that reveal surprising attachments to brands, products, services and devices. Move past addiction and into meaning — using contextual research and Why-Finding methods to understand the connections and disconnects between your customer and the products they love.