Great Experiences Are Shaping a Lasting Relationship
At first, while you are creating a product or a service, you are probably not thinking about relationships. You are probably considering your ideas, working on your vision and at best, you are thinking about what people need.
But the story doesn’t end with delivering what people need. We don’t live in isolation, where we want one feature that does one specific thing for us. We live in a world that is in a steady flow, in conjunction with everything surrounding us.
We want things to be good company on our journey of life. We want them to be intelligently designed, to match our expectations. Most importantly, we want to trust these things, because we are letting them in on our lives.
Our expectations in products and services are just the same as what we would expect from everyone else around us: to be nice, fair, helpful. To be with me, not against me. To help me trust them, as they are trusting me. If we meet these qualities in people, we tend to trust them and there is room for a relationship, even friendship is possible.
Everything we encounter in life is an experience, and experiences can be designed.
This is what we are trying to do with your service or product. We want to improve what you have, so that people who will get in touch with you, people who pick up your product, people who are interested in using your service, will not be disappointed. In fact, we want those people to be elated that they found what they always wanted.
Core has experience in strategies for product positioning, defining value propositions and finding the deep connectors that are shaping a lasting relationship with your customers. It is never too early or too late to do this right.