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Your Customers Want More Than Just One Good Experience

Your Customers Want More Than Just One Good Experience

Your Customers Want More Than Just One Good Experience

The best things in life are those you are coming back to. The things you like, because they just work, or because they evoke this special feeling you enjoy. Those are the things you got fond of because when you use them more often, you find that they are always reliably good.

We make such choices in brands every day when we buy something. We decide to try new things all the time, but the things that stick with us are the ones we really start trusting.

Building a product or service means you are not looking at one thing that does something, or a collection of functions. What products or services do is fulfilling the most basic expectation: A running app that measures my runs. A car device that shows me when I’m driving more economically.

The things you keep using, again and again, have more than just features. They go an extra length in delighting you, in delivering great experiences. It’s a combination of great execution and a design that puts a lot of thought into the product or service, so it seems to be able to predict what you want. The best products provide a feeling of fitting seamlessly into our lives.

That doesn’t come from nowhere. It’s a result of learning all about customers and designing the best possible experience. An experience that doesn’t just work how it was intended. It does a little more than that. It’s an experience that delights, again and again.

Core has experience in strategies for product positioning, defining value propositions and finding the deep connectors that are shaping a lasting relationship with your customers. It is never too early or too late to do this right.

No matter where you are in your process of figuring things out, give us a call or send us an email.

Great Experiences Are Shaping a Lasting Relationship

Great Experiences Are Shaping a Lasting Relationship

Great Experiences Are Shaping a Lasting Relationship

At first, while you are creating a product or a service, you are probably not thinking about relationships. You are probably considering your ideas, working on your vision and at best, you are thinking about what people need.

But the story doesn’t end with delivering what people need. We don’t live in isolation, where we want one feature that does one specific thing for us. We live in a world that is in a steady flow, in conjunction with everything surrounding us.

We want things to be good company on our journey of life. We want them to be intelligently designed, to match our expectations. Most importantly, we want to trust these things, because we are letting them in on our lives.

Our expectations in products and services are just the same as what we would expect from everyone else around us: to be nice, fair, helpful. To be with me, not against me. To help me trust them, as they are trusting me. If we meet these qualities in people, we tend to trust them and there is room for a relationship, even friendship is possible.

Everything we encounter in life is an experience, and experiences can be designed.

This is what we are trying to do with your service or product. We want to improve what you have, so that people who will get in touch with you, people who pick up your product, people who are interested in using your service, will not be disappointed. In fact, we want those people to be elated that they found what they always wanted.

Core has experience in strategies for product positioning, defining value propositions and finding the deep connectors that are shaping a lasting relationship with your customers. It is never too early or too late to do this right.

No matter where you are in your process of figuring things out, give us a call or send us an email.

Improve Your WordPress Editor Experience

Improve Your WordPress Editor Experience

Photo: Michael Himbeault, Flickr

This post is more for the developers among you, or people like me, who have little to no PHP experience, but maintain a WordPress website.

To improve your editor experience in WordPress and make the editing text more readable, add the following code to your theme function.php page:

add_action( 'admin_head-post.php', 'fix_html_editor_font' );
add_action( 'admin_head-post-new.php', 'fix_html_editor_font' );
 
function fix_html_editor_font() { ?>
    <style type="text/css">
        #editorcontainer, #content, #wp_mce_fullscreen {
            font-family:'DejaVuSansMono',Consolas,courier,monospace;font-size:16px;line-height:1.8em !important;
        }
    </style>
<?php }

Note that this example uses an Open Source font called DejaVu Sans Mono, which you can download for free.