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Core is about Product Positioning, Customer Experience, Service Design and User Experience, to build, nurture and improve the relationship between customers and the products and services they use.

Service Design

We help planning and organising people, infrastructure, communication and material components of a service, to improve interaction between the provider and its customers.

UX Consulting

We are working out every aspect of the user experience, focussing on user intent, analysing use cases, creating user journeys, user interface elements and interactive prototypes.

Product Positioning

We are helping you with the complete process of bringing a new product to market. This can involve brand, market positioning, behaviour research, analytics and user experience design.


We are consulting, run workshops and work out agile roadmaps for with you, developing product- and market strategies, brand positioning and business strategies.

Who is behind Core?

Core is a venture by Henning von Vogelsang, a consultant for Service Design, Customer Experience, User Experience and Product Development. Clients love his empathy, an ability to identify user needs and work out solutions with analytical, strong strategic thinking. Core is located in the heart of Europe, with clients in the UK, the United States and Australia. Feel free to get in touch.


Articles and essays about markets, consumer behaviour, psychology, anthropology and how technology interacts with our societies, changing behaviour patterns and cultural trends.


Event speaker, lectures, topics include design, product development, brand, user experience, customer behaviour, interaction and cultural development. You can book me for an event.