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Core is about Product Positioning, Customer Experience, Service Design and User Experience, to build, nurture and improve the relationship between customers and the products and services they use.

Service Design

We help planning and organising people, infrastructure, communication and material components of a service, to improve interaction between the provider and its customers.

UX Consulting

We are working out every aspect of the user experience, focussing on user intent, analysing use cases, creating user journeys, user interface elements and interactive prototypes.

Product Positioning

We are helping you with the complete process of bringing a new product to market. This can involve brand, market positioning, behaviour research, analytics and user experience design.


We are consulting, run workshops and work out agile roadmaps for with you, developing product- and market strategies, brand positioning and business strategies.

Notion is standing out in quality and execution

When you use Notion for the first time, you quickly have this feeling of: “Where have you been all my life?”—It really is that good. Notion is an application that helps you note-taking, writing, planning, sorting out, and it runs best on your desktop but works on mobile too.

The product storytelling is nothing short of splendid, but it wouldn’t match if the product itself wasn’t working so well. Living in the intersection of creative thinking and wikis, it’s hard to explain what makes Notion great until you start using it. Once you do, it will quickly become one of your most often used applications.

Working with mindsets

Katie Shelly from Hyper Island provides a great overview over general Experience Design and the terminologies used within, such as Service Design and User Experience.

It’s an overview, but it will give you an idea of a whole area you may not have thought about previously. Experience Design is about the essence how all great products and services are built today.

Lenses, cases and great experiences

Moment is an incredibly cool photography startup that based all its success on the iPhone 6 and 6 plus. It came up with unique lenses and cases that outmatch the competition in quality and really take iPhone photography and video shooting to another level.

This video is another example of their excellent product experience storytelling. You can sense the compassion and sense of quality the company puts behind its products. Core is not associated with Moment but you can book Core for similar product storytelling strategies.

Who is behind Core?

Core is a venture by Henning von Vogelsang, a consultant for Service Design, Customer Experience, User Experience and Product Development. Clients love his empathy, an ability to identify user needs and work out solutions with analytical, strong strategic thinking. Core is located in the heart of Europe, with clients in the UK, the United States and Australia. Feel free to get in touch.


Articles and essays about markets, consumer behaviour, psychology, anthropology and how technology interacts with our societies, changing behaviour patterns and cultural trends.


Event speaker, lectures, topics include design, product development, brand, user experience, customer behaviour, interaction and cultural development. You can book me for an event.